{"id":642,"date":"2016-10-20T19:54:45","date_gmt":"2016-10-20T19:54:45","guid":{"rendered":"http:\/\/v2.openx.local\/press-releases\/openx-joins-mediamath-and-cyberagent-on-header-bidding-panel-at-ats-tokyo\/"},"modified":"2022-03-13T04:23:09","modified_gmt":"2022-03-13T04:23:09","slug":"openx-joins-mediamath-cyberagent-header-bidding-panel-ats-tokyo","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/openx-joins-mediamath-cyberagent-header-bidding-panel-ats-tokyo\/","title":{"rendered":"OpenX Joins MediaMath and CyberAgent on Header Bidding Panel at ATS Tokyo"},"content":{"rendered":"\n

TOKYO <\/strong>\u2013 OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announces its participation at ATS Tokyo on October 20 2016, on a panel titled The Data Driven Value of Header Bidding for Publishers\u2026and Advertisers.<\/em><\/p>\n\n\n\n

One of the most innovative and disruptive technologies in advertising technology, header bidding is gaining wider adoption in the Japanese market. In the United States, over 70 percent of publishers actively use header bidding as a core part of their monetization strategy. As a pioneer of the technology, and one of the leading providers of header bidding in the U.S., OpenX will highlight the success publishers and advertisers have experienced as they integrate the technology into their monetization and campaign strategies. OpenX Bidder, on average, delivers 300 percent more revenue than any other header bidding solution, and publishers using OpenX Bidder have experienced revenue lifts of 30 percent \u2013 50 percent.<\/p>\n\n\n\n

Nick Kovac, Managing Director, Japan at OpenX commented: \u201cHeader bidding is set to become a staple component of the programmatic toolkit across APAC, following its success in the US and EMEA regions. The technology plays a vital role in enabling publishers to monetize their content, while enhancing ad planning strategy for buyers. The panel will provide an informative look at header bidding as it gains traction within the Japanese marketplace, delving into why the tool is key for programmatic success.\u201d<\/p>\n\n\n\n

The Data Driven Value of Header Bidding for Publishers\u2026and Advertisers<\/em> will explore real data that demonstrates the quantitative benefits of header bidding for buyers. Discussions will also take place during the session around different strategies for publisher monetization so the industry can better leverage header bidding technology. (https:\/\/www.openx.com\/client-list\/openx-mediamath-header-bidding-case-study\/<\/a>)<\/p>\n\n\n\n

Speakers include:<\/p>\n\n\n\n