{"id":2824,"date":"2023-03-07T05:00:00","date_gmt":"2023-03-07T13:00:00","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=press-releases&p=2824"},"modified":"2023-06-13T13:08:40","modified_gmt":"2023-06-13T20:08:40","slug":"ttd-alumni-stacy-bohrer-joins-openx-as-industry-leans-in-to-spo-and-supply-side-targeting","status":"publish","type":"press-releases","link":"https:\/\/www.openx.com\/en-gb\/press-releases\/ttd-alumni-stacy-bohrer-joins-openx-as-industry-leans-in-to-spo-and-supply-side-targeting\/","title":{"rendered":"TTD Alumni Stacy Bohrer Joins OpenX As Industry Leans In To SPO And Supply Side Targeting"},"content":{"rendered":"\n
\"openx<\/figure>\n\n\n\n

PASADENA, CA, March X, 2022<\/strong> \u2013 OpenX Technologies, Inc., one of the world\u2019s leading omnichannel sell-side platforms today announced the appointment of Stacy Bohrer as VP of Sales, Midwest and West. Bohrer, a successful veteran of The Trade Desk, will leverage her extensive programmatic media buying and data experience to build on OpenX\u2019s success with directly agencies and brands. OpenX\u2019s supply-side targeting capabilities are unmatched in the industry, going beyond supply path optimization (SPO) and directly integrating data on the supply side for audience amplification, higher match rates, increased transparency, and seamless transactions across channels and screens.<\/p>\n\n\n\n

\u201cAgencies and brands are changing the way that they buy. They want more transparency and control, the ability to amplify their existing data investments, and consistent targeting and measurement across screens. These expectations are creating consolidation across the industry. I chose to join OpenX because I believe that SSPs are going to play an increasingly important role in delivering on buyer needs,\u201d said Stacy Bohrer, VP of Sales Midwest and West. \u201cAdditionally, OpenX\u2019s unique ability to integrate an agency or brand\u2019s first-party data, amplify that data and identify target audiences across any screen or format including CTV, with their OpenAudience solution, is a game changer and provides differentiated value for advertisers.\u201d<\/p>\n\n\n\n

Before joining OpenX, Bohrer was the Senior Vice President of Sales at Crisp. Prior to Crisp, Bohrer was Regional Vice President at The Trade Desk and the founding member of the Midwest sales team, successfully leading and scaling the team at The Trade Desk for more than seven years. At OpenX, Bohrer will report to Matt Sattel, SVP of Global Sales. At OpenX, she will lead a growing team across the West and Midwest, partnering with buyers to gain a deeper understanding of their needs and creating a more direct link between advertisers and publishers. <\/p>\n\n\n\n

\u201cI have known Stacy for more than decade and watched her build out one of the most successful platform sales teams in the industry. She has a deep understanding of advertisers\u2019 programmatic needs and their expectations of their preferred platforms. I\u2019m incredibly excited to bring Stacy to OpenX,\u201d said Matt Sattel, SVP Sales at OpenX. \u201cStacy\u2019s ability to understand our customers and connect product and sales innovation is a key component for our company as we continue to grow our sales engine and differentiate our capabilities in the market.\u201d <\/p>\n\n\n\n

About OpenX<\/strong><\/h3>\n\n\n\n

OpenX is a sell-side platform that is a leader in advertising technology, and is helping to create a world where the open web thrives. The company powers advertising on web, mobile, and connected TV formats, enabling marketers to reach their target audience across OpenX\u2019s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral\u00ae company and in January of 2023, announced that it was the first company in the advertising, technology, and media sectors to achieve independent verification for having fulfilled their Net-Zero targets. Visit the company\u2019s website at www.openx.com<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[2],"tags":[],"acf":[],"yoast_head":"\nStacy Bohrer Joins OpenX | OpenX<\/title>\n<meta name=\"description\" content=\"OpenX announced the appointment of Stacy Bohrer as VP of Sales, Midwest and West.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/press-releases\/ttd-alumni-stacy-bohrer-joins-openx-as-industry-leans-in-to-spo-and-supply-side-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stacy Bohrer Joins OpenX | OpenX\" \/>\n<meta property=\"og:description\" content=\"OpenX announced the appointment of Stacy Bohrer as VP of Sales, Midwest and West.\" \/>\n<meta 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