{"id":1247,"date":"2014-06-09T13:41:52","date_gmt":"2014-06-09T13:41:52","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology\/"},"modified":"2022-03-13T20:13:55","modified_gmt":"2022-03-13T20:13:55","slug":"openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology\/","title":{"rendered":"OpenX Aims to Boost Publishers\u2019 Online Ads with New SSP Technology"},"content":{"rendered":"\n

Publishers have always gotten the short end of the stick in online advertising. That comes as no surprise when you realize there\u2019s just about a limitless number of places to run ads, but the technologies underlying online ads, especially placed through the automated real-time bidding auction process called programmatic advertising<\/a>, also have been built in a way that gives advertisers and agencies much of the power. \u201cThe publishers have been left out of the bonanza of online ad wealth,\u201d says Gartner analyst Andrew Frank.<\/p>\n\n\n\n

 > Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1657,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,64],"acf":[],"yoast_head":"\nOpenX Aims to Boost Publishers\u2019 Online Ads with New SSP Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Aims to Boost Publishers\u2019 Online Ads with New SSP Technology\" \/>\n<meta property=\"og:description\" content=\"Publishers have always gotten the short end of the stick in online advertising. That comes as no surprise when you realize there\u2019s just about a limitless number of places to run ads, but the technologies underlying online ads, especially placed through the automated real-time bidding auction process called programmatic advertising, also have been built in a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" 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