{"id":1242,"date":"2014-10-30T05:00:55","date_gmt":"2014-10-30T05:00:55","guid":{"rendered":"http:\/\/v2.openx.local\/news\/your-ad-ran-here-not-really\/"},"modified":"2022-03-13T20:11:10","modified_gmt":"2022-03-13T20:11:10","slug":"your-ad-ran-here-not-really","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/your-ad-ran-here-not-really\/","title":{"rendered":"Your Ad Ran Here (Not Really)"},"content":{"rendered":"\n<p>URL Masking Is Another Type Fraud Plaguing Automated Ad Buying Marketplaces<\/p>\n\n\n\n<p>Though lucrative bot fraud gets much of the digital advertising industry\u2019s attention, so-called URL masking, where publishers misrepresent their URLs to buyers, is another growing problem.&nbsp;\u201cWe see it as a major threat to the validity and the integrity of the exchanges out there,\u201d said John Murphy, who leads traffic quality efforts at ad-tech company OpenX&nbsp;and is charged with fighting URL masking.<\/p>\n\n\n\n<p><a href=\"http:\/\/adage.com\/article\/digital\/ad-ran\/294638\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1703,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Ad Ran Here (Not Really)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/your-ad-ran-here-not-really\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Ad Ran Here (Not Really)\" \/>\n<meta property=\"og:description\" content=\"URL Masking Is Another Type Fraud Plaguing Automated Ad Buying Marketplaces Though lucrative bot fraud gets much of the digital advertising industry\u2019s attention, so-called URL masking, where publishers misrepresent their URLs to buyers, is another growing problem.&nbsp;\u201cWe see it as a major threat to the validity and the integrity of the exchanges out there,\u201d said [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/your-ad-ran-here-not-really\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:11:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-advertising-age.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" 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