{"id":1239,"date":"2014-12-10T17:24:55","date_gmt":"2014-12-10T17:24:55","guid":{"rendered":"http:\/\/v2.openx.local\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/"},"modified":"2022-03-13T20:10:21","modified_gmt":"2022-03-13T20:10:21","slug":"can-you-trust-your-ad-exchange-new-index-may-provide-the-answer","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","title":{"rendered":"Can You Trust Your Ad Exchange? New Index May Provide The Answer"},"content":{"rendered":"\n

It\u2019s no secret that the fast-rising practice of automated or \u201cprogrammatic\u201d selling of display ads carries a lot of risks\u2013namely, advertisers often can\u2019t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a \u201cglobal seller trust index\u201d for the first time.<\/p>\n\n\n\n

>  Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1657,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,24],"acf":[],"yoast_head":"\nCan You Trust Your Ad Exchange? New Index May Provide The Answer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Trust Your Ad Exchange? New Index May Provide The Answer\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that the fast-rising practice of automated or \u201cprogrammatic\u201d selling of display ads carries a lot of risks\u2013namely, advertisers often can\u2019t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a \u201cglobal seller trust […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\",\"url\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\",\"name\":\"Can You Trust Your Ad Exchange? New Index May Provide The Answer\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\",\"datePublished\":\"2014-12-10T17:24:55+00:00\",\"dateModified\":\"2022-03-13T20:10:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/en-gb\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Can You Trust Your Ad Exchange? New Index May Provide The Answer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can You Trust Your Ad Exchange? New Index May Provide The Answer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","og_locale":"en_GB","og_type":"article","og_title":"Can You Trust Your Ad Exchange? New Index May Provide The Answer","og_description":"It\u2019s no secret that the fast-rising practice of automated or \u201cprogrammatic\u201d selling of display ads carries a lot of risks\u2013namely, advertisers often can\u2019t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a \u201cglobal seller trust […]","og_url":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T20:10:21+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","url":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","name":"Can You Trust Your Ad Exchange? New Index May Provide The Answer","isPartOf":{"@id":"https:\/\/www.openx.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png","datePublished":"2014-12-10T17:24:55+00:00","dateModified":"2022-03-13T20:10:21+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"Can You Trust Your Ad Exchange? New Index May Provide The Answer"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/en-gb\/#website","url":"https:\/\/www.openx.com\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/en-gb\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news\/1239"}],"collection":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media\/1657"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}