Look under the hood at many of the buzziest digital publishers of the moment and you\u2019ll hear all about native advertising, a new(ish) kind of paid programming that offers content that\u2019s supposed to be more appealing than a banner ad asking you if you need to lose weight or want to sell your eggs. From BuzzFeed to the New York Times, publishers see native ads as a tactic that offers more quality control, brand consistency\u2014and a higher price tag.<\/p>\n\n\n\n