{"id":1234,"date":"2015-03-26T11:18:28","date_gmt":"2015-03-26T11:18:28","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-invalid-traffic-has-become-a-6bn-problem\/"},"modified":"2022-03-13T20:09:07","modified_gmt":"2022-03-13T20:09:07","slug":"openx-invalid-traffic-has-become-a-6bn-problem","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openx-invalid-traffic-has-become-a-6bn-problem\/","title":{"rendered":"OpenX: \u2018Invalid Traffic Has Become a $6bn Problem\u2019"},"content":{"rendered":"\n

Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it\u2019s prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in such technologies.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24,28],"acf":[],"yoast_head":"\nOpenX: \u2018Invalid Traffic Has Become a $6bn Problem\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openx-invalid-traffic-has-become-a-6bn-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX: \u2018Invalid Traffic Has Become a $6bn Problem\u2019\" \/>\n<meta property=\"og:description\" content=\"Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it\u2019s prevalence in the programmatic media buying sector is regularly cited as a major reason 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