{"id":1233,"date":"2015-03-26T11:21:21","date_gmt":"2015-03-26T11:21:21","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-upgrades-ad-fraud-detection-capabilities\/"},"modified":"2022-03-13T20:08:54","modified_gmt":"2022-03-13T20:08:54","slug":"openx-upgrades-ad-fraud-detection-capabilities","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openx-upgrades-ad-fraud-detection-capabilities\/","title":{"rendered":"OpenX Upgrades Ad Fraud Detection Capabilities"},"content":{"rendered":"\n<p>OpenX, a Pasadena automated online ad exchange, has launched a new platform designed to improve the quality of its inventory and help eliminate ad fraud.<\/p>\n\n\n\n<p>Ad fraud is caused by scammers who generate high traffic on their web pages using computer programs known as \u201cbots,\u201d rather by attracting actual humans. Those inflated traffic numbers mean scammers can charge a higher price for ads on their sites, even though no one actually sees them.<\/p>\n\n\n\n<p><a href=\"http:\/\/labusinessjournal.com\/news\/2015\/mar\/23\/openx-upgrades-ad-fraud-detection-capabilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1635,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Upgrades Ad Fraud Detection Capabilities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openx-upgrades-ad-fraud-detection-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Upgrades Ad Fraud Detection Capabilities\" \/>\n<meta property=\"og:description\" content=\"OpenX, a Pasadena automated online ad exchange, has launched a new platform designed to improve the quality of its inventory and help eliminate ad fraud. Ad fraud is caused by scammers who generate high traffic on their web pages using computer programs known as \u201cbots,\u201d rather by attracting actual humans. 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