{"id":1224,"date":"2015-10-01T14:18:01","date_gmt":"2015-10-01T14:18:01","guid":{"rendered":"http:\/\/v2.openx.local\/news\/are-direct-buys-the-only-way-to-keep-the-industry-fraud-free\/"},"modified":"2022-03-13T19:56:45","modified_gmt":"2022-03-13T19:56:45","slug":"are-direct-buys-the-only-way-to-keep-the-industry-fraud-free","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/are-direct-buys-the-only-way-to-keep-the-industry-fraud-free\/","title":{"rendered":"Are Direct Buys The Only Way To Keep The Industry Fraud Free?"},"content":{"rendered":"\n

The New York Times has a solution to the bot fraud problem: \u201cBuy quality.\u201d<\/p>\n\n\n\n

So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX\u2019s session about trust in the supply chain at Advertising Week in New York City.<\/p>\n\n\n\n

> Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[68,24,28],"acf":[],"yoast_head":"\nAre Direct Buys The Only Way To Keep The Industry Fraud Free?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/are-direct-buys-the-only-way-to-keep-the-industry-fraud-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Direct Buys The Only Way To Keep The Industry Fraud Free?\" \/>\n<meta property=\"og:description\" content=\"The New York Times has a solution to the bot fraud problem: \u201cBuy quality.\u201d So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX\u2019s session about trust in the supply 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