{"id":1207,"date":"2016-02-08T12:42:49","date_gmt":"2016-02-08T12:42:49","guid":{"rendered":"http:\/\/v2.openx.local\/news\/header-bidding-rears-its-head-with-yield-and-cost-openxs-saifee\/"},"modified":"2022-03-13T19:48:37","modified_gmt":"2022-03-13T19:48:37","slug":"header-bidding-rears-its-head-with-yield-and-cost-openxs-saifee","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/header-bidding-rears-its-head-with-yield-and-cost-openxs-saifee\/","title":{"rendered":"Header Bidding Rears Its Head With Yield And Cost: OpenX\u2019s Saifee"},"content":{"rendered":"\n

Look out; there\u2019s a new piece of ad-tech lingo on the block. So-called \u201cheader bidding\u201d has emerged as \u201cone of the primary drivers of growth in programmatic for publishers over the last year\u201d, according to OpenX monetization VP Qasim Saifee.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1687,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,24,26],"acf":[],"yoast_head":"\nHeader Bidding Rears Its Head With Yield And Cost: OpenX\u2019s Saifee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/header-bidding-rears-its-head-with-yield-and-cost-openxs-saifee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Rears Its Head With Yield And Cost: OpenX\u2019s Saifee\" \/>\n<meta property=\"og:description\" content=\"Look out; there\u2019s a new piece of ad-tech lingo on the block. So-called \u201cheader bidding\u201d has emerged as \u201cone of the primary drivers of growth in programmatic for publishers over the last year\u201d, according to OpenX monetization VP Qasim Saifee. >Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/header-bidding-rears-its-head-with-yield-and-cost-openxs-saifee\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-beet-tv.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" 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