{"id":1204,"date":"2016-02-12T12:51:01","date_gmt":"2016-02-12T12:51:01","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-opens-up-header-bidding-to-real-time-guarantees\/"},"modified":"2022-03-13T19:47:56","modified_gmt":"2022-03-13T19:47:56","slug":"openx-opens-up-header-bidding-to-real-time-guarantees","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openx-opens-up-header-bidding-to-real-time-guarantees\/","title":{"rendered":"OpenX Opens Up Header Bidding To Real-Time Guarantees"},"content":{"rendered":"\n<p>The latest piece of ad-tech lingo is \u201cheader bidding\u201d \u2013 a kind of advance bidding on ad inventory where publishers offer ad spots to multiple&nbsp;sources of ad demand, hopefully increasing their yield.<\/p>\n\n\n\n<p>Ad-tech vendor OpenX is amongst the pioneers in the space. And now its&nbsp;recently announced&nbsp;Real-Time Guaranteed (RTG) system is connecting with header bidding technology to do more.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.beet.tv\/2016\/02\/openxopenxfairchild.html\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1687,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,25,24,82],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX Opens Up Header Bidding To Real-Time Guarantees<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openx-opens-up-header-bidding-to-real-time-guarantees\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Opens Up Header Bidding To Real-Time Guarantees\" \/>\n<meta property=\"og:description\" content=\"The latest piece of ad-tech lingo is \u201cheader bidding\u201d \u2013 a kind of advance bidding on ad inventory where publishers offer ad spots to multiple&nbsp;sources of ad demand, hopefully increasing their yield. Ad-tech vendor OpenX is amongst the pioneers in the space. 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