{"id":1192,"date":"2016-06-02T23:29:24","date_gmt":"2016-06-02T23:29:24","guid":{"rendered":"http:\/\/v2.openx.local\/news\/header-bidding-how-a-simple-hack-became-standard-practice\/"},"modified":"2022-03-13T19:41:46","modified_gmt":"2022-03-13T19:41:46","slug":"header-bidding-how-a-simple-hack-became-standard-practice","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/header-bidding-how-a-simple-hack-became-standard-practice\/","title":{"rendered":"Header bidding: How a simple hack became standard practice"},"content":{"rendered":"\n<p>It\u2019s been nearly one year since digital advertising heralded the emergence of header bidding. The practice promised to&nbsp;end of the traditional waterfall setup with reverberating effects across the entire ecosystem.<\/p>\n\n\n\n<p><a href=\"http:\/\/digiday.com\/sponsored\/openxsbl-005-776-header-bidding-from-hack-to-the-future-of-monetization\/\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,20,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Header bidding: How a simple hack became standard practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/header-bidding-how-a-simple-hack-became-standard-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header bidding: How a simple hack became standard practice\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been nearly one year since digital advertising heralded the emergence of header bidding. 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