{"id":1181,"date":"2016-09-05T18:40:34","date_gmt":"2016-09-05T18:40:34","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openxs-tim-cadogan-and-john-murphy-on-why-ad-exchanges-are-a-market-for-lemons-and-how-to-improve-the-quality-of-traffic\/"},"modified":"2022-03-13T19:34:56","modified_gmt":"2022-03-13T19:34:56","slug":"openxs-tim-cadogan-john-murphy-ad-exchanges-market-lemons-improve-quality-traffic","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openxs-tim-cadogan-john-murphy-ad-exchanges-market-lemons-improve-quality-traffic\/","title":{"rendered":"OpenX\u2019s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic"},"content":{"rendered":"\n

In the eyes of OpenX, advertising has \u2013 or had \u2013 a distinctly economic problem. For brands and publishers which trade advertising space programmatically over ad exchanges, information asymmetry and adverse selection are all too common.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1673,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,18,24,28,82],"acf":[],"yoast_head":"\nOpenX\u2019s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openxs-tim-cadogan-john-murphy-ad-exchanges-market-lemons-improve-quality-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX\u2019s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic\" \/>\n<meta property=\"og:description\" content=\"In the eyes of OpenX, advertising has \u2013 or had \u2013 a distinctly economic problem. 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