{"id":1172,"date":"2017-02-13T19:31:39","date_gmt":"2017-02-13T19:31:39","guid":{"rendered":"http:\/\/v2.openx.local\/news\/pch-media-continues-adtech-repositioning-strikes-header-bidding-deal-with-openx\/"},"modified":"2022-03-13T19:32:22","modified_gmt":"2022-03-13T19:32:22","slug":"pchmedia-continues-adtech-repositioning-strikes-header-bidding-deal-openx","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/pchmedia-continues-adtech-repositioning-strikes-header-bidding-deal-openx\/","title":{"rendered":"PCH\/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX"},"content":{"rendered":"\n

Publishers Clearing House (PCH) \u2013 a direct marketing firm associated with sweepstakes \u2013 has struck a deal with OpenX that will see it use the adtech firm\u2019s header bidding technology to help bolster advertising yield after early beta tests bolstered revenue 26%.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,24,26],"acf":[],"yoast_head":"\nPCH\/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/pchmedia-continues-adtech-repositioning-strikes-header-bidding-deal-openx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCH\/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX\" \/>\n<meta property=\"og:description\" content=\"Publishers Clearing House (PCH) \u2013 a direct marketing firm associated with sweepstakes \u2013 has struck a deal with OpenX that will see it use the adtech firm\u2019s header bidding technology to help bolster advertising yield after early beta tests bolstered revenue 26%. 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