{"id":1165,"date":"2017-03-23T09:00:14","date_gmt":"2017-03-23T09:00:14","guid":{"rendered":"http:\/\/v2.openx.local\/news\/finding-the-right-pmp-inventory-three-steps-to-getting-the-impressions-you-need\/"},"modified":"2022-03-13T19:27:38","modified_gmt":"2022-03-13T19:27:38","slug":"finding-right-pmp-inventory-three-steps-getting-impressions-need","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/finding-right-pmp-inventory-three-steps-getting-impressions-need\/","title":{"rendered":"Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need"},"content":{"rendered":"\n<p>Forrester recently released a report proclaiming that the future of digital advertising is one with fewer, better ads. Though this prediction has been made a number of times in the past, it\u2019s hard to think of a time when it is more relevant than now. With the continued rise of ad-blocking, the emergence of \u201cfake news\u201d and the steady flow of brand dollars into digital marketplaces, a renewed focus on quality has become a clear business necessity for advertisers and publishers alike.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/finding-right-pmp-inventory-three-steps-getting-you-need-scaglione\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1633,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,19,20],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/finding-right-pmp-inventory-three-steps-getting-impressions-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need\" \/>\n<meta property=\"og:description\" content=\"Forrester recently released a report proclaiming that the future of digital advertising is one with fewer, better ads. Though this prediction has been made a number of times in the past, it\u2019s hard to think of a time when it is more relevant than now. 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