{"id":1160,"date":"2017-05-04T12:01:16","date_gmt":"2017-05-04T12:01:16","guid":{"rendered":"http:\/\/v2.openx.local\/news\/consorting-with-the-frenemy-ad-tech-players-partner-for-shared-identity-matching\/"},"modified":"2022-03-13T19:25:59","modified_gmt":"2022-03-13T19:25:59","slug":"consorting-frenemy-ad-tech-players-partner-shared-identity-matching","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/consorting-frenemy-ad-tech-players-partner-shared-identity-matching\/","title":{"rendered":"Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching"},"content":{"rendered":"\n<p>Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.<\/p>\n\n\n\n<p>The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.<\/p>\n\n\n\n<p><a href=\"https:\/\/adexchanger.com\/online-advertising\/consorting-frenemy-ad-tech-players-partner-shared-identity-matching\/\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/consorting-frenemy-ad-tech-players-partner-shared-identity-matching\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching\" \/>\n<meta property=\"og:description\" content=\"Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. 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