{"id":1156,"date":"2017-05-30T14:10:13","date_gmt":"2017-05-30T14:10:13","guid":{"rendered":"http:\/\/v2.openx.local\/news\/publishers-want-to-know-whats-my-inventory-worth\/"},"modified":"2022-03-13T19:22:58","modified_gmt":"2022-03-13T19:22:58","slug":"publishers-want-know-whats-inventory-worth","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/publishers-want-know-whats-inventory-worth\/","title":{"rendered":"Publishers Want to Know: What\u2019s My Inventory Worth?"},"content":{"rendered":"\n<p>As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged \u2014 what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question, depending on the ad tech partners a publisher uses.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/sponsored\/openxsbl-005-what-publishers-want-to-know-whats-my-inventory-worth\/\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publishers Want to Know: What\u2019s My Inventory Worth?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/publishers-want-know-whats-inventory-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers Want to Know: What\u2019s My Inventory Worth?\" \/>\n<meta property=\"og:description\" content=\"As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged \u2014 what is the value of my advertising inventory? 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