{"id":1118,"date":"2018-03-06T14:47:47","date_gmt":"2018-03-06T14:47:47","guid":{"rendered":"http:\/\/v2.openx.local\/news\/ads-txt-adoption-continues-its-steady-growth\/"},"modified":"2022-03-13T05:52:07","modified_gmt":"2022-03-13T05:52:07","slug":"ads-txt-adoption-continues-steady-growth","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/ads-txt-adoption-continues-steady-growth\/","title":{"rendered":"Ads.txt Adoption Continues Its Steady Growth"},"content":{"rendered":"\n

Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.<\/p>\n\n\n\n

Last May, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, which is a text file on publishers\u2019 sites that lists all the vendors that are authorized to sell their inventory. Because domain spoofing and arbitrage have plagued programmatic advertising, ads.txt was created so that ad buyers could have a tool to check whether a vendor\u2019s claim to a piece of inventory was legitimate or not.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[35,62,24,40],"acf":[],"yoast_head":"\nAds.txt Adoption Continues Its Steady Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/ads-txt-adoption-continues-steady-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ads.txt Adoption Continues Its Steady Growth\" \/>\n<meta property=\"og:description\" content=\"Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it. Last May, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, which is a text file on publishers\u2019 sites that lists all the vendors that are authorized to sell their inventory. 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