{"id":1050,"date":"2018-10-17T14:20:57","date_gmt":"2018-10-17T14:20:57","guid":{"rendered":"http:\/\/v2.openx.local\/news\/these-ad-exchanges-are-calling-for-a-more-transparent-programmatic-marketplace\/"},"modified":"2022-03-13T05:22:51","modified_gmt":"2022-03-13T05:22:51","slug":"ad-exchanges-calling-transparent-programmatic-marketplace","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/ad-exchanges-calling-transparent-programmatic-marketplace\/","title":{"rendered":"These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">OpenX, PubMatic, Rubicon Project and more signed an open letter<\/h6>\n\n\n\n<p>U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers\u2014and the key umbrella term encapsulating such doubt is transparency.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/programmatic\/these-ad-exchanges-are-calling-for-a-more-transparent-programmatic-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1701,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[15,38],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/ad-exchanges-calling-transparent-programmatic-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace\" \/>\n<meta property=\"og:description\" content=\"OpenX, PubMatic, Rubicon Project and more signed an open letter U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers\u2014and the key umbrella term encapsulating such doubt is transparency. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/ad-exchanges-calling-transparent-programmatic-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T05:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-adweek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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