{"id":1045,"date":"2018-10-29T14:47:13","date_gmt":"2018-10-29T14:47:13","guid":{"rendered":"http:\/\/v2.openx.local\/news\/is-advanced-tv-poised-for-a-breakthrough\/"},"modified":"2022-03-12T06:52:17","modified_gmt":"2022-03-12T06:52:17","slug":"advanced-tv-poised-breakthrough","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/advanced-tv-poised-breakthrough\/","title":{"rendered":"Is Advanced TV Poised for a Breakthrough?"},"content":{"rendered":"\n

Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it\u2019s unclear how successful they will be.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[32],"acf":[],"yoast_head":"\nIs Advanced TV Poised for a Breakthrough?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/advanced-tv-poised-breakthrough\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Advanced TV Poised for a Breakthrough?\" \/>\n<meta property=\"og:description\" content=\"Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it\u2019s unclear how successful they will be. 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