{"id":1044,"date":"2018-11-05T14:47:51","date_gmt":"2018-11-05T14:47:51","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-ceo-in-a-world-of-clickbait-high-quality-internet-ads-are-fundamental\/"},"modified":"2022-03-12T06:51:44","modified_gmt":"2022-03-12T06:51:44","slug":"openx-ceo-world-clickbait-high-quality-internet-ads-fundamental","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/openx-ceo-world-clickbait-high-quality-internet-ads-fundamental\/","title":{"rendered":"OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are \u2018Fundamental\u2019"},"content":{"rendered":"\n<p>It only takes a few clicks for a consumer to build a profile with a digital advertiser. It\u2019s called programmatic advertising\u2014an algorithmic system that runs like a stock exchange in which websites auction off targeted ad space to bidders who want to present a message to a specific audience.<\/p>\n\n\n\n<p><a href=\"http:\/\/fortune.com\/2018\/11\/05\/openx-ceo-tim-cadogan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Full Article &amp; Video<\/a><\/p>\n","protected":false},"author":2,"featured_media":1659,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[44,15,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are \u2018Fundamental\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/openx-ceo-world-clickbait-high-quality-internet-ads-fundamental\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are \u2018Fundamental\u2019\" \/>\n<meta property=\"og:description\" content=\"It only takes a few clicks for a consumer to build a profile with a digital advertiser. 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