{"id":1042,"date":"2018-11-09T14:54:14","date_gmt":"2018-11-09T14:54:14","guid":{"rendered":"http:\/\/v2.openx.local\/news\/brands-take-a-stand-for-quality-in-the-wild-west-of-digital-advertising\/"},"modified":"2022-03-12T06:49:27","modified_gmt":"2022-03-12T06:49:27","slug":"brands-take-stand-quality-wild-west-digital-advertising","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/brands-take-stand-quality-wild-west-digital-advertising\/","title":{"rendered":"Brands Take A Stand For Quality In The Wild West Of Digital Advertising"},"content":{"rendered":"\n<p>The world of digital advertising has been full of drama and intrigue over the past couple of years. Reports alleging fraud and kickbacks in a murky value chain. Concerns over brand safety and viewability. Looming\u2014and potentially inconsistent\u2014regulatory frameworks. And most recently an FBI inquiry that ANA\u2019s general counsel called \u201cvery serious\u201d.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/peterhorst\/2018\/11\/09\/brands-take-a-stand-for-quality-in-the-wild-west-of-digital-advertising\/#6b987d7d5d40\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1657,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[43,15,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands Take A Stand For Quality In The Wild West Of Digital Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/brands-take-stand-quality-wild-west-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Take A Stand For Quality In The Wild West Of Digital Advertising\" \/>\n<meta property=\"og:description\" content=\"The world of digital advertising has been full of drama and intrigue over the past couple of years. Reports alleging fraud and kickbacks in a murky value chain. Concerns over brand safety and viewability. Looming\u2014and potentially inconsistent\u2014regulatory frameworks. And most recently an FBI inquiry that ANA\u2019s general counsel called \u201cvery serious\u201d. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/brands-take-stand-quality-wild-west-digital-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-12T06:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-forbes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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