{"id":1039,"date":"2018-11-21T11:17:10","date_gmt":"2018-11-21T11:17:10","guid":{"rendered":"http:\/\/v2.openx.local\/news\/6-expectations-for-black-friday-cyber-monday-2018\/"},"modified":"2022-03-11T06:27:31","modified_gmt":"2022-03-11T06:27:31","slug":"6-expectations-black-friday-cyber-monday-2018","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/","title":{"rendered":"6 Expectations for Black Friday\/Cyber Monday 2018"},"content":{"rendered":"\n<p>Black Friday and Cyber Monday are two of the biggest shopping days of the year. So, it\u2019s not surprising that there are already plenty of forecasts about what marketers can expect as the holiday shopping rush begins.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/black-friday-2018\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1685,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[41],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Expectations for Black Friday\/Cyber Monday 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Expectations for Black Friday\/Cyber Monday 2018\" \/>\n<meta property=\"og:description\" content=\"Black Friday and Cyber Monday are two of the biggest shopping days of the year. So, it\u2019s not surprising that there are already plenty of forecasts about what marketers can expect as the holiday shopping rush begins. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T06:27:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/\",\"url\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/\",\"name\":\"6 Expectations for Black Friday\/Cyber Monday 2018\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png\",\"datePublished\":\"2018-11-21T11:17:10+00:00\",\"dateModified\":\"2022-03-11T06:27:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/en-gb\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"6 Expectations for Black Friday\/Cyber Monday 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Expectations for Black Friday\/Cyber Monday 2018","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/","og_locale":"en_GB","og_type":"article","og_title":"6 Expectations for Black Friday\/Cyber Monday 2018","og_description":"Black Friday and Cyber Monday are two of the biggest shopping days of the year. So, it\u2019s not surprising that there are already plenty of forecasts about what marketers can expect as the holiday shopping rush begins. Read the Full Article","og_url":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-11T06:27:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/","url":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/","name":"6 Expectations for Black Friday\/Cyber Monday 2018","isPartOf":{"@id":"https:\/\/www.openx.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png","datePublished":"2018-11-21T11:17:10+00:00","dateModified":"2022-03-11T06:27:31+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-dmn.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/en-gb\/news\/6-expectations-black-friday-cyber-monday-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"6 Expectations for Black Friday\/Cyber Monday 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/en-gb\/#website","url":"https:\/\/www.openx.com\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/en-gb\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news\/1039"}],"collection":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/categories?post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/tags?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}