Your overarching holiday campaigns are set. But that may not be enough this holiday season. Consumers will zig; you\u2019ll need to zag. They\u2019ll be looking for relevance along their buyer\u2019s journey; you had better be there to deliver it. Fortunately, there\u2019s an abundance of data that hints at where and how you should expect to connect with consumers in real time, Black Friday through Cyber Monday.<\/p>\n\n\n\n