{"id":1035,"date":"2018-11-28T11:37:30","date_gmt":"2018-11-28T11:37:30","guid":{"rendered":"http:\/\/v2.openx.local\/news\/understanding-rewarded-video\/"},"modified":"2022-03-11T06:26:24","modified_gmt":"2022-03-11T06:26:24","slug":"understanding-rewarded-video","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/","title":{"rendered":"Understanding Rewarded Video"},"content":{"rendered":"\n<p>Rewarded video ads once were geared to in-game placement, but that\u2019s changing. In the latest episode of \u201cBehind the Numbers,\u201d analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/understanding-rewarded-video?ecid=NL1001\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to Full Audio<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[16],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Rewarded Video<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Rewarded Video\" \/>\n<meta property=\"og:description\" content=\"Rewarded video ads once were geared to in-game placement, but that\u2019s changing. In the latest episode of \u201cBehind the Numbers,\u201d analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX. Listen to Full Audio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T06:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/\",\"url\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/\",\"name\":\"Understanding Rewarded Video\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png\",\"datePublished\":\"2018-11-28T11:37:30+00:00\",\"dateModified\":\"2022-03-11T06:26:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.openx.com\/en-gb\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Understanding Rewarded Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Rewarded Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/","og_locale":"en_GB","og_type":"article","og_title":"Understanding Rewarded Video","og_description":"Rewarded video ads once were geared to in-game placement, but that\u2019s changing. In the latest episode of \u201cBehind the Numbers,\u201d analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX. Listen to Full Audio","og_url":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-11T06:26:24+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/","url":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/","name":"Understanding Rewarded Video","isPartOf":{"@id":"https:\/\/www.openx.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","datePublished":"2018-11-28T11:37:30+00:00","dateModified":"2022-03-11T06:26:24+00:00","breadcrumb":{"@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/en-gb\/news\/understanding-rewarded-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.openx.com\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"Understanding Rewarded Video"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/en-gb\/#website","url":"https:\/\/www.openx.com\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/en-gb\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news\/1035"}],"collection":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media\/1653"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/categories?post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/tags?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}