{"id":1021,"date":"2019-03-22T11:35:26","date_gmt":"2019-03-22T11:35:26","guid":{"rendered":"http:\/\/v2.openx.local\/news\/programmatic-hasnt-been-able-to-live-up-to-its-potential\/"},"modified":"2022-03-11T06:18:26","modified_gmt":"2022-03-11T06:18:26","slug":"programmatic-hasnt-able-live-potential","status":"publish","type":"news","link":"https:\/\/www.openx.com\/en-gb\/news\/programmatic-hasnt-able-live-potential\/","title":{"rendered":"Programmatic Hasn\u2019t Been Able to Live Up to Its Potential"},"content":{"rendered":"\n<p>Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/programmatic\/programmatic-hasnt-been-able-to-live-up-to-its-potential\/\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1701,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[30,15],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic Hasn\u2019t Been Able to Live Up to Its Potential<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/news\/programmatic-hasnt-able-live-potential\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Hasn\u2019t Been Able to Live Up to Its Potential\" \/>\n<meta property=\"og:description\" content=\"Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. 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