{"id":788,"date":"2017-01-10T01:32:38","date_gmt":"2017-01-10T01:32:38","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/increased-demand-drives-significant-revenue-lift-at-graphiq\/"},"modified":"2022-05-14T03:44:17","modified_gmt":"2022-05-14T03:44:17","slug":"graphiq","status":"publish","type":"case-studies","link":"https:\/\/www.openx.com\/en-gb\/case-studies\/graphiq\/","title":{"rendered":"Increased Demand Drives Significant Revenue Lift at Graphiq"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2022\/03\/logo-graphiq.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"\/press-releases\/openx-and-graphiq-expand-relationship-with-header-bidding\/\" class=\"btn btn--small\">View Press Release<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/www.openx.com\/tag\/header-bidding\/\" rel=\"tag\">Header Bidding<\/a>, <a href=\"https:\/\/www.openx.com\/en-gb\/tag\/publishers\/\" rel=\"tag\">Publishers<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">Graphiq integrated OpenX Bidder as part of its digital advertising strategy on all its vertical search engine properties to boost programmatic revenues across desktop and mobile web.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">OpenX is now Graphiq\u2019s largest header partner, accounting for 30 percent of total exchange-based revenue.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">On average, the winning OpenX CPM outperforms the incumbent by 59 percent.<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_6254ec1197e9b\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">OpenX and Graphiq Expand Relationship with Header Bidding<\/h3>                    <p>OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the leading operator of vertical search engines and provider of interactive data visualizations, are excited to announce an expanded relationship with the integration of header bidding into Graphiq\u2019s monetization strategy.<\/p>\n<p>Due to the increase in competition for our inventory, Graphiq has seen a 30-40 percent increase in CPMs, which has allowed them to test new channels and significantly scale their business.<\/p>\n          <a href=\"\/press-releases\/openx-and-graphiq-expand-relationship-with-header-bidding\/\" class=\"btn btn--small mt-3\">View Press Release<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/www.openx.com\/wp-content\/uploads\/2017\/01\/openx-case-study-graphiq.png\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1484,"template":"","format":"standard","categories":[],"tags":[25,24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increased Demand Drives Significant Revenue Lift at Graphiq<\/title>\n<meta name=\"description\" content=\"Graphiq Increased Demand Drives Significant Revenue Lift All Blog Events 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