{"id":787,"date":"2016-12-13T21:07:02","date_gmt":"2016-12-13T21:07:02","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/openx-bidder-becomes-philly-coms-2nd-best-salesperson\/"},"modified":"2023-07-10T08:09:16","modified_gmt":"2023-07-10T15:09:16","slug":"philly-com","status":"publish","type":"case-studies","link":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/","title":{"rendered":"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d"},"content":{"rendered":"
\n
\n
\n
\n
\n \"\"\n <\/div>\n \n
Download Case Study<\/a><\/div>\n \n
Header Bidding<\/a>, Private Marketplaces<\/a>, Publishers<\/a><\/div>\n <\/div>\n
\n

Summary<\/h3>\n

2X growth on OpenX CPMs.<\/p>\n

\n

300% increase in PMP as part of programmatic revenue mix.<\/p>\n

\n

Ability to benchmark direct-sold rate cards.<\/p>\n

\n

Coordinated revenue lift on non-OpenX inventory. <\/p>\n

\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n
\n

How OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d<\/h3>

Publishers often think of direct sales and programmatic sales as two separate entities, an old-school philosophy that limits unlocking their maximum revenue potential.\u00a0Philly.com<\/a>\u00a0optimized OpenX Bidder to compete for all inventory, resulting in overall ad revenue increases and a better understanding of the true value of their ad inventory.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

\n \"\"\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1482,"template":"","format":"standard","categories":[],"tags":[25,20,24],"acf":[],"yoast_head":"\nOpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d<\/title>\n<meta name=\"description\" content=\"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d\" \/>\n<meta property=\"og:description\" content=\"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T15:09:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"937\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/\",\"url\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/\",\"name\":\"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg\",\"datePublished\":\"2016-12-13T21:07:02+00:00\",\"dateModified\":\"2023-07-10T15:09:16+00:00\",\"description\":\"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download\",\"breadcrumb\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg\",\"width\":2000,\"height\":937},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.openx.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.openx.com\/en-gb\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#website\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\/\/www.openx.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"contentUrl\":\"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png\",\"width\":1200,\"height\":628,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenX\/\",\"https:\/\/x.com\/OpenX\",\"https:\/\/www.instagram.com\/openxlife\/\",\"https:\/\/www.linkedin.com\/company\/openx\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d","description":"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/","og_locale":"en_GB","og_type":"article","og_title":"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d","og_description":"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download","og_url":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2023-07-10T15:09:16+00:00","og_image":[{"width":2000,"height":937,"url":"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/","url":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/","name":"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d","isPartOf":{"@id":"https:\/\/www.openx.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage"},"thumbnailUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg","datePublished":"2016-12-13T21:07:02+00:00","dateModified":"2023-07-10T15:09:16+00:00","description":"Philly.com OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download","breadcrumb":{"@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#primaryimage","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2016\/12\/philly-case-study-hero.jpg","width":2000,"height":937},{"@type":"BreadcrumbList","@id":"https:\/\/www.openx.com\/en-gb\/case-studies\/philly-com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.openx.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.openx.com\/en-gb\/case-studies\/"},{"@type":"ListItem","position":3,"name":"OpenX Bidder Becomes Philly.com\u2019s \u201c2nd Best Salesperson\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.openx.com\/en-gb\/#website","url":"https:\/\/www.openx.com\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/www.openx.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.openx.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.openx.com\/en-gb\/#organization","name":"OpenX","url":"https:\/\/www.openx.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2021\/09\/logo-openx.png","width":1200,"height":628,"caption":"OpenX"},"image":{"@id":"https:\/\/www.openx.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/case-studies\/787"}],"collection":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openx.com\/en-gb\/wp-json\/wp\/v2\/tags?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}