News
November 25, 2024
Why Data-Driven Curation Is the Answer to Advertising’s Addressability and Transparency Issues
“Advertisers who embrace differentiated curation tools will gain a strategic advantage in the programmatic marketplace, while publishers will be able to unlock the full value of their inventory, drive incremental revenue, and strengthen their direct relationships with buyers.” — Stacy Bohrer, VP of Buyer Development at OpenX
