OpenX Overtakes Google at Top of ‘Trust Index’

OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of the pairing aims to underline its leadership in the industry’s fight against dishonest players.

The claims were made in the latest update to Pixalate’s Global Seller Trust Index (GSTI), which ranks inventory quality and security risk, with the company further revealing that 70% of media inventory sources are exposed to malware-driven ad fraud, with one-in-20 internet users infected by it.

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