OpenX Opens Up Header Bidding To Real-Time Guarantees

The latest piece of ad-tech lingo is “header bidding” – a kind of advance bidding on ad inventory where publishers offer ad spots to multiple sources of ad demand, hopefully increasing their yield.

Ad-tech vendor OpenX is amongst the pioneers in the space. And now its recently announced Real-Time Guaranteed (RTG) system is connecting with header bidding technology to do more.