November 5, 2018
OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are ‘Fundamental’
It only takes a few clicks for a consumer to build a profile with a digital advertiser. It’s called programmatic advertising—an algorithmic system that runs like a stock exchange in which websites auction off targeted ad space to bidders who want to present a message to a specific audience.
Tags: Ad Quality, Programmatic, Quality