The important role game developers play in digital advertising innovation

By Maggie Mesa, head of mobile, OpenX

Game developers have earned the reputation of being trailblazers in mobile advertising. In the early days of mobile, most traditional web publishers didn’t have mobile apps, and advertising strategies often centered around porting a successful desktop approach to mobile web. Many game developers, on the other hand, were mobile app-first, giving them a chance to approach advertising in a unique and completely different way — by focusing less on existing web strategies and more on the mobile-specific user experience.

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