May 12, 2017
Growth at OpenX; SuperAwesome Get Certified
Programmatic direct deals are booming for OpenX. According to the marketplace provider, OpenX’s programmatic direct revenue grew over 500% year-on-year. In the same period, programmatic direct CPMs increased nearly 20% and daily spend more than quadrupled. Much of the increasing number of deals can probably also be attributed to OpenX adding over 200 new publishers in the past 12 months.