Consumers will be atwitter on Black Friday and Cyber Monday & other stats you can act on now

Your overarching holiday campaigns are set. But that may not be enough this holiday season. Consumers will zig; you’ll need to zag. They’ll be looking for relevance along their buyer’s journey; you had better be there to deliver it. Fortunately, there’s an abundance of data that hints at where and how you should expect to connect with consumers in real time, Black Friday through Cyber Monday.