Curated Packages

Browse and Select Our Turnkey Packages Built with Inventory or Data-Driven Curation

Inventory Packages

Reach your audience wherever and whenever they may be engaging with their favorite content across brand-safe inventory. Our inventory packages span both always-on and seasonally relevant tentpole events.

Inventory Packages

Data-Driven Packages

Engage customers with packages powered by data-driven curation, and drive performance on brand-safe inventory. Effortlessly choose from pre-built packages powered by audience, contextual, attention, or sustainability data and our proprietary identity graph.

Data-Driven Packages

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Data-Driven Package

Hockey Fans

More than 58 million Americans tuned into the 2023/24 pro hockey season. Score a goal with this curated package that precisely reaches hockey fans as they prepare to cheer on their teams.

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Data-Driven Package

Soccer Fans

In 2022, pro soccer regular season matches averaged 343K TV viewers. Easily activate OpenX’s curated soccer fans package that reached soccer fans, recreational soccer players, consumers shopping for team gear, and more.

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Data-Driven Package

Black Friday and Cyber Monday

Americans spent over $10B on Black Friday in 2023. Gear up this upcoming shopping season with this turnkey, curated package that targets consumers looking for doorbusting sales.

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Data-Driven Package

Cold & Flu

Achoo! Americans spend over $11 billion a year on cold and flu remedies. Activate this turnkey, curated package that targets consumers looking to prevent and treat illness this cold and flu season.

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Data-Driven Package

Women’s Sports

Female college sports fans influence 85% of all consumer spending power. Leverage Samba's industry-leading ACR audience data segment to reach TV households that are likely interested in professional or collegiate women's sports.

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Data-Driven Package

Stock Car Racing

Americans spend over $2 billion a year on licensed stock car racing products annually. Shift your strategy into gear and fuel your media plans with this data-driven package from OpenX that connects to people interested in car racing, motorsports, auto technology, and more.

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Data-Driven Package

Tennis Enthusiasts

The four tennis grand slam events record an average of 400M viewers annually. Ace your media plans with OpenX’s curated tennis enthusiasts package that reaches consumer interested in tennis, sports, healthy living, and more.

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Data-Driven Package

Golf Enthusiasts

A 2023 pro golf final round averaged 12.05 million viewers, making it the most-watched golf telecast on any network in five years. Activate OpenX’s curated golf enthusiasts package to reach consumers interested in golf, healthy living, sports, and much more.

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Data-Driven Package

Baseball Fans

At the start of the 2024 season, fans streamed the most baseball in a four-day period ever, with over 436 million minutes viewed. Leverage OpenX’s curated baseball enthusiast package that precisely reaches baseball fanatics, people shopping for team gear, ballpark ticket purchasers, and more.

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Data-Driven Package

Pro Football Fans

Americans spend over $20 billion a year on sporting events, equipment, souvenirs, and other sports-related expenses. Don’t miss out on that action! This data-driven audience from OpenX targets consumers who are highly likely to be professional football fans.

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Data-Driven Package

College Football Fans

In 2023, the total viewing of college football was up 12% and up 28% over the past five years. Activate OpenX’s curated college football fanatics package that precisely reaches audiences across all channels and formats and makes it easy for fans to score with your products and services.

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Data-Driven Package

Basketball Fans

Sports fans are 42% more likely to agree that “advertising influences my buying decision” than the general population. Don’t miss out on that action! This audience from OpenX uses a broad set of interest-based data to reach consumers who are highly likely to be basketball fans, including professional and college.

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Data-Driven Package

Food & Drink – QSR Customers

This data-driven audience package from OpenX targets consumers that are patrons of quick-serve restaurants, specifically some of the largest national chains in the US. Additionally to being likely fast-food customers, individuals in this audience are shoppers for fast-moving CPG items.

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Inventory Package

Political-Approved Inventory

Choose premium political-approved inventory on TV by OpenX to reach a broad audience across premium and political pre-approved publishers such as Fox, E.W. Scripps, and more.

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Inventory Package

Entertainment

Choose premium entertainment inventory on TV by OpenX to reach a broad audience watching their favorite longform shows and movies across premium publishers such as DirecTV, Fox, and more.

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Inventory Package

Live Sports

Get in on all the action with premium live sports content via premium, live sports inventory from TV by OpenX. Ensure you reach highly engaged sports fans this season as they tune in live to cheer on their favorite teams on MLB Network, Fox Sports, Fubo, DirecTV, and more.

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Inventory Package

Spanish Language

Run campaigns on TV by OpenX premium inventory that reach highly engaged spanish-speaking consumers as they tune into their favorite in-language content across trusted publishers such as Univision and more.

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Data-Driven Package

Health Insurance

Leverage Samba's industry-leading ACR audience data segements to reach TV households who have previously been exposed to advertisements from health insurance advertisers.

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Data-Driven Package

Back to School

Parents plan to spend an average of $890 on back-to-school products in 2024. Stay top of mind with back-to-school shoppers by leveraging OpenX’s data-driven audience to target consumers who may be interested in CPG purchases for the upcoming school year.

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Data-Driven Package

Food and Beverage

Leverage Samba's industry-leading ACR audience data segments to reach TV households who have previously been exposed to advertisements from food and beverage advertisers.

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Data-Driven Package

Film & TV Lovers

Leverage Samba's industry-leading ACR audience data segments to reach TV households that are likely movie lovers.

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Data-Driven Package

Morning TV Viewers

Leverage Samba's industry-leading ACR audience data segments to reach TV households that are likely to watch morning television programming (local time).

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Data-Driven Package

Formula Racing Viewers

The 2022 formula car racing season was the most watched ever, experiencing a 28% increase in the U.S. viewership YoY. Samba's industry-leading ACR audience data segments puts you in the driver’s seat to reach TV households that have likely watched formula racing and related content.

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Data-Driven Package

Reality TV Addicts: True Crime

Leverage Samba's industry-leading ACR audience data segments to reach TV households that have likely watched reality TV and true crime series.

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Data-Driven Package

Political TV Viewership: Conservative Affinity TV News

Leverage Samba's industry-leading ACR audience data segments to reach TV households that have likely watched TV networks most trusted by conservatives.

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Data-Driven Package

Political TV Viewership: Liberal Affinity TV News

Leverage Samba's industry-leading ACR audience data segments to reach TV households that have likely watched TV networks most trusted by liberals.

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Inventory Package

Run of Network

Choose premium RON on TV by OpenX to reach a broad audience across premium publishers such as DirecTV, Fox, and more.

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Inventory Package

Run of Network – No News Content

Choose premium RON inventory (minus News) on TV by OpenX to reach a broad audience across premium publishers such as DirecTV, Fox, and more.

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