VICE Leverages OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend
Summary
VICE had an opportunity with a top pharmaceutical company, and worked with OpenX to overcome the significant regulatory, creative and brand safety challenges that exist when partnering with pharma brands
The deal allowed VICE to capture an important new demand opportunity, and enhance their programmatic strategy without sacrificing revenue certainty or brand safety
The advertiser locked in quality video inventory, and due to high performance, spent 400% more than the original negotiated amount
VICE Uses OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend
VICE, the world’s preeminent youth media company, partnered with OpenX to run a Programmatic Guaranteed deal with a tier 1 pharma brand around their premium video inventory. Check out the case study to read about the campaign, and see how VICE was able to combine the best of direct deals with the efficiency of programmatic.
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