How JustPremium Scaled their Rich Media Marketplace using OpenX PMP
Summary
JustPremium leveraged OpenX as their primary platform to grow their Private Marketplace business as well as scale their overall Rich Media marketplace.
To service their direct buyers most efficiently, as well as offer them better transparency and performance, JustPremium set up inventory packages through OpenX’s PMP platform.
The result was 70% faster ad load times and 12% higher gross revenue.
How JustPremium Scaled their Rich Media Marketplace using OpenX PMP
JustPremium partnered with OpenX to scale their Rich Media marketplace globally, allowing for easy buying of unique ad units as well as greatly improving ad auction speed.
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