How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP
Summary
Venatus Media chose OpenX as a top tier header bidder partner and PMP partner, especially for their 970×250 units
The OpenX dedicated team, including a yield specialist, worked proactively with Venatus to determine a floor price strategy and grow revenue
Overall results were a 25% increase in programmatic revenue and 2X CPMs in PMP
How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP
Venatus Media is Europe’s leading entertainment sales house, with a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of 100+ million.
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