Increased Demand Drives Significant Revenue Lift at Graphiq
Summary
Graphiq integrated OpenX Bidder as part of its digital advertising strategy on all its vertical search engine properties to boost programmatic revenues across desktop and mobile web.
OpenX is now Graphiq’s largest header partner, accounting for 30 percent of total exchange-based revenue.
On average, the winning OpenX CPM outperforms the incumbent by 59 percent.
OpenX and Graphiq Expand Relationship with Header Bidding
OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the leading operator of vertical search engines and provider of interactive data visualizations, are excited to announce an expanded relationship with the integration of header bidding into Graphiq’s monetization strategy.
Due to the increase in competition for our inventory, Graphiq has seen a 30-40 percent increase in CPMs, which has allowed them to test new channels and significantly scale their business.
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