Condé Nast UK Maximises Revenue Using OpenX Technology
Summary
Condé Nast is reorganising its digital ad spend to increasingly funnel it into programmatic trading.
Condé Nast partnered with OpenX to better understand how to implement programmatic into its existing technology stack.
As a result of the partnership, Condé Nast’s programmatic advertising revenue has increased over 50%.
Condé Nast UK is maximising revenue using OpenX Technology
As the market grows Condé Nast recognizes programmatic as an important part of its digital ad proposition, and plans to be at the forefront of this revolution.
In this in-depth interview, Malcolm Attwells, Commercial Director at Condé Nast Digital Britain describes the challenges facing the industry, the importance of brand safety and ad quality, and Condé Nast’s future programmatic plans.
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