Amobee (previously Turn) + OpenX Private Marketplaces Case Study
Summary
Through OpenX PMP, Amobee works with partners to segment and curate supply into premium inventory as defined by their buyers.
OpenX helps Amobee identify segments of supply related to specific success metrics, including high viewability. OpenX surfaces premium inventory, and has a team in market focused on brands and agencies to surface additional opportunities that aligned with KPIs.
As one of Amobee’s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Amobee and its buyers.
How Amobee and OpenX curate premium inventory for buyers
Amobee is a demand side platform where advertisers can centralize, act on, and understand their data in an omnichannel environment. Amobee provides the tech to give buyers real-time, event-level user data to make great buying decisions.
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