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264 Search Results

Press Release

OpenX Launches Mobile Software Development Kit for Video Advertising

…Media Ads– Support for click-to-action, Mobile Rich-Media Ad Interface (MRAID), Celtra and HTML5 ad units Advanced Customization – Target multiple screen sizes and display orientations and include custom ad parameters…
News

‘Too many players, not enough choice’: What’s driving ad tech consolidation

…tech executives. And industry executives believe the time is up for those companies that have failed to prove they add any value in the supply chain. Read the Full Article…
News

WINNER: 2024 Programmatic Power Players

OpenX has been named one of AdExchanger’s Top 50 Programmatic Power Players for 2024. Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of…
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Privacy Center | OpenX Ad Exchange Privacy Policy

1. Introduction OpenX (“OpenX“, “we“, “us” or “our“) runs an advertising exchange (the “Ad Exchange”).  This means that we connect companies that offer advertising space on their websites, mobile applications,…
News

Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching

Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset. The consortium is helmed by AppNexus,…
News

The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

…direct integrations are helping adtech companies cut operating costs, with Meyer highlighting that “the real arms race is happening in cloud infrastructure,” as AWS simplifies RTB processes while Google weaves…
Press Release

OpenX Announces AMP Compatibility Across Entire Monetization Platform

…full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every…
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Legal | Ad Exchange Terms & Conditions / Legal

…they apply to your use of the OpenX Services, you agree to comply with the OpenX Ad Exchange Demand Policy (located at https://corp-www.prod.gcp.openx.org/legal/ad-exchange-demand-policy/) and/or the OpenX Ad Exchange Supply Policy…
Press Release

OpenX Ranked 3rd Fastest Growing Software Company in North America, 5th Fastest Overall on Deloitte’s 2013 Technology Fast 500™

…and software, biotech/pharma and internet companies continue to be at the forefront,” added James Atwell, national managing partner of the Emerging Growth Company practice, Deloitte Services LP. “The companies excelling in…
Press Release

OpenX Wins Best Programmatic Marketing Platform Award in 2018 MarTech Breakthrough Awards Program

…at the forefront of the digital advertising and ad-tech industry, and they continue to lead, innovate and stand out in the increasingly crowded digital advertising market,” said James Johnson, Managing…
Press Release

OpenX impulsiona vídeos na América Latina com pacotes curados de CTV e vídeo premium

…crescimento acelerado na categoria. Especialmente a CTV vem dominando o público em mercados como o México, onde os serviços de streaming com publicidade estão impulsionando uma alta taxa de adoção…
Press Release

OpenX is First Ad Exchange to be Certified Carbon Neutral and Announces Ambitious Path to Net-Zero Status

…as a true Net-Zero company.” Summary of Today’s Announcement OpenX has achieved CarbonNeutral® company certification by Natural Capital Partners (a Climate Impact Partners company) and has committed to complying with…