OpenX provides a marketplace where buyers can bid confidently on every impression. Monitoring traffic quality goes beyond protecting buyers from non-human, fraudulent or incentivized traffic. Traffic quality also encompasses brand safety and viewability, taking into consideration the surrounding page content and ad position.
OpenX empowers publishers to take control of their ad experience by providing them with industry-leading ad quality tools. We provide powerful creative filters that allow publishers to protect their brand and business. Our proprietary Ad-Quality Scanner captures over 1M creatives a day, detecting malware, re-directs and any other harmful tactics deployed against your users. Our Creative Review feature gives publishers a complete view into the creatives that have run on their site and allows them to take immediate action against unwanted ads.
OpenX Ad Exchange has topped the Pixalate Seller Trust Index a record 32 Times. Recognition received for our traffic quality across the U.S. and international, and on both web and mobile app.
“We were confident working with a partner like OpenX because quality control is built into the foundation of their Ad Exchange, giving publishers the ability to systematically block individual buyers, creative and content categories.”
– Malcolm Attwells, Digital Commercial Director, Condé Nast UK
Fraud: View from the Front Lines
OpenX’s marketplace quality experts, as well as our partners from Integral Ad Science, Dstillery and Whiteops, discuss the fight against fraud.
OpenX Ad Exchange Supply Policies
Our aim is to encourage buyer participation through ensuring a safe, transparent and fair marketplace. These guidelines describe the basic standards for publishers wishing to participate in OpenX Ad Exchange.Learn More
OpenX Ad Exchange Demand Policies
Our goal is to attract high-quality publishers and their inventory to which premium advertisers are attracted. These policies apply to our demand partners, meaning anyone who buys inventory on the OpenX Ad Exchange. These policies are in addition to the OpenX Ad Exchange agreement.Learn More
Driving Superior Monetization
Quality. Experience. Scale. Technology.