April 04, 2016
OpenX Announces AMP Compatibility Across Entire Monetization Platform
Publishers Benefit From Faster User Experience And Consistently Superior Monetization
LOS ANGELES and NEW YORK – April 4th, 2016 – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, OpenX Ad Exchange, OpenX SSP and/or OpenX Ad Server are able to offer consumers a faster, unencumbered mobile web experience, an additional benefit to ongoing increased yield driven by OpenX technology.
“Now that OpenX is an AMP certified partner we look forward to providing the highest performing pages on mobile Web while maximizing yield with OpenX Bidder,” said Matt Wheatland, U.S. director of programmatic at DailyMail.com.
“We were among the first ad exchanges to support the Google initiative to improve consumer experience on mobile web because we recognized the frustrations consumers experience with delays on mobile web,” said Miki Rapoport, director of product at OpenX. “With AMP, OpenX publishers receive the near instantaneous speed for mobile web page performance that consumers desire along with the sustained revenue lifts specific to the monetization technology at the core of all our products and capabilities.”
AMP, an open source framework launched by Google and based on standard HTML5, aims to improve the mobile web for everyone, making it as fast as possible and providing consumers a performance-optimized experience on mobile.
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.