Leading Publishers, Executives & Industry Analysts Join Second Annual OpenX Conference In New York City

Leading Publishers, Executives & Industry Analysts Join Second Annual OpenX Conference In New York City

LOS ANGELES, October 24, 2013 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced that it will host its second annual industry conference on Tuesday, October 29, 2013 in New York City. The invitation-only event will build upon the theme Great Content Deserves More with specific focus on the relationship between content and revenue. The conference’s sessions will examine important trends in digital advertising, with focus on ad exchanges, multiscreen and programmatic selling and buying. The conference’s audience of senior executives from major publishers, agencies and Demand Side Platforms will also learn about OpenX’s product roadmap and interact during breakout sessions that will explore trends in programmatic trading.

Speaking on topics related to the conference’s theme will be leading figures in digital advertising, including:

• Quentin George – Co-Founder and Principal, \UNBOUND\

             The Evolution of Programmatic Media Trading

• Bill Demas – President and Chief Executive Officer, Turn

             How Do Advertisers Value Content?

• Richard Frankel – President, Rocket Fuel

             Future of Content in a Programmatic World

Confirmed panelists include:

• Brian Stempeck – Senior Vice President, Strategic Business Development, The Trade Desk
• Susan Bidel – Senior Analyst, Forrester
• Matt Prohaska – Director, Programmatic Advertising, The New York Times
• Will Doherty – Director, Business Development, Netmining
• Toni Sampson-Riebe – Director, Digital and Vertical Classified Sales, Milwaukee Journal Sentinel and JSOnline.com

OpenX chief executive officer Tim Cadogan and other members of the Company’s executive team will also participate.

“We’re looking forward to offering a forum for industry leaders to explore the challenges inherent in connecting content with revenue,” said Tim Cadogan, chief executive officer, OpenX. “In many ways, content is the most valuable asset of major publishers and improving the way that advertising interacts with that content benefits not only publishers, but also advertisers and, ultimately, consumers. We’re excited to discuss how the monetization of digital advertising can evolve to benefit all participants in the ecosystem.”

The event will be held at the Tribeca Grand and is by invitation only. To request an invitation, please visit: openxconference.openx.wpengine.com or email: openxconference@openx.com

To request media accreditation, please email: media@openx.com

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit www.openx.com

OpenX is a trademark of OpenX Limited.