January 19, 2017
Ebony Media Selects OpenX as Programmatic Partner
OpenX Bidder to drive digital ad optimization for the premier publication for African Americans
LOS ANGELES and NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and EBONY Media, the premiere magazine for African-American cultural insights, news and perspective, today announced a partnership to integrate OpenX Bidder into Ebony Media’s robust monetization strategy.
The OpenX partner experience team conducted detailed data and yield analysis to design a customized monetization strategy for Ebony Media. As Black America’s only general interest magazine for the past 71 years, EBONY reaches over 10.7 million highly engaged readers through print, web and social media channels, making it the definitive property for advertisers to reach African-Americans. By utilizing OpenX Bidder and private marketplaces (PMPs), EBONY Media will expose each impression to maximum demand in real time, bolstering their digital inventory. On average, publishers that use the OpenX header bidding technology see a 30 percent to 50 percent lift in revenue.
“As our audience continues to expand their media consumption becoming hybrid readers, who leverage print and digital, we want to provide brands and advertisers the opportunity to reach consumers in their preferred format. We look forward to working with OpenX’s first rate partner service and performance-driven yield and solutions team to integrate OpenX Bidder and to get the best value for our unique and valuable inventory and audience,” said Mark Walker, chief operating officer at EBONY Media.”
“We are delighted to be working with such a storied brand as EBONY and we recognize the value that they bring to our marketplace” said Jason Fairchild, co-founder and chief revenue officer at OpenX. “With Ebony integrated into our leading header bidding solution, we are able to work collaboratively with their team to increase competition, and thus yield, across their digital content to achieve their monetization goals.”
About EBONY Media
EBONY is the No.1 source for an authoritative perspective on the multidimensional African-American community. The EBONY brand, including print and digital, reaches over 10.7 million readers monthly. EBONY media reflects the cross section of Black America as delivered by our best thinkers, trendsetters, activists, celebrities and next-generation leaders. EBONY ignites conversation promotes empowerment and celebrates aspiration. EBONY magazine is the heart, soul and pulse of Black America, and a catalyst for reflection and progression. http://ebony.com
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.