OpenX Taps Former Google, Apple Executive Jacqueline Berg to Lead North America Publisher Partnerships
NEW YORK – May 23, 2018 – OpenX, the world’s leading independent advertising technology provider, today announced that Jacqueline Berg had joined the company as SVP of publisher development leading North American publisher partnerships. Jacqueline comes to OpenX with over 20 years of experience of enterprise sales in digital advertising, previously serving as head of publisher platform strategy at Google and global head of channel and supply partnerships, iAd at Apple.
As senior vice president of publisher development at OpenX, Jackie will work to bring new publishers to OpenX and increase the value of existing partners’ experience with the company. She will be focused on continuing to enhance OpenX publisher relationships and furthering the company’s commitment to quality. Jackie is also passionate about understanding publisher needs and enabling their revenue growth through innovative product solutions, while maintaining OpenX’s position as the most trusted, independent technology partner to publishers across the industry.
Prior to OpenX, Jackie worked with both mobile and desktop publishers at some of the largest technology companies in the world. Jackie spent five years at Google, working with leading publishers in the Americas, and has also worked with premium mobile publishers, both at Apple in their iAd division, as well as with Adelphic.
“Jackie has built a reputation in the industry as a knowledgeable and trusted partner for leading publishers, and she has a unique understanding of how to scale a monetization business, and do so while maintaining strict controls for quality,” said John Gentry, president at OpenX. “With her in-depth experience in the industry, Jackie will play a substantial role in both bringing on new publishers to OpenX and working with existing publishers to grow their businesses further.”
“OpenX has a great reputation in the industry, and the company’s unwavering commitment to providing superior quality solutions and service is something that is known among the publisher community,” said Berg. “The ability to balance driving revenue with managing concerns publishers have around important industry issues like ad quality is incredible, and as the digital advertising community consolidates around the technology companies that have proven to provide real value, partners like OpenX will continue to thrive.”
OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 websites and more than 2,000 premium mobile apps.