August 10, 2018
The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header bidding solution.
OpenX Launches Video Header Bidding Solution
OpenX on Thursday announced the general availability of its video header bidding solution, which it says provides partners with direct access to the company’s premium video exchange within the free and open-source Prebid.org management solution. The solution had previously been available to select partners during beta testing, and OpenX claims these partners saw an average revenue increase of 55 percent.