News

June 18, 2015

The Rise Of ‘Header Bidding’ And The End Of The Publisher Waterfall

The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers.

>Read the full article 

OX Press LogoThumbs AdExchanger - The Rise Of ‘Header Bidding’ And The End Of The Publisher Waterfall